ABOUT US
About GoZtartUp
We build CQC and Ofsted-registered care and childcare businesses in England, led by someone who has done the frontline work and built businesses for a living.
GoZtartUp is the trading name of Aice Limited. We exist to remove the regulatory complexity that stops experienced care professionals owning the businesses they already know how to run.
CQC & Ofsted · England-wide · Done for you
Who we are
GoZtartUp helps experienced care and childcare professionals in England start their own regulated businesses, without giving up the jobs they rely on while they do it. We are specialists, not generalists: we work only in CQC-regulated adult social care and Ofsted-registered childcare and children’s services, and we build the whole business, the company, the compliance documentation, the branding, and the regulatory registration, not just an application or a folder of templates.
Most people who come to us know their sector inside out. What they do not have is the time, or the current regulatory knowledge, to navigate registration properly while working full-time. That is the gap we close. You bring the experience and the vision. We handle the regulatory build, end to end, through a process designed to be done correctly the first time.
Led by someone who has been on both sides
GoZtartUp is led by its Managing Director, Akinlolu Adeojo, and the business grew directly out of a rare combination of experience.
On one side, sixteen years building and scaling businesses as a turnkey business developer, taking ventures from an idea to a running operation. On the other, real frontline care experience: four years as a support worker, and leading multiple mental health support teams. That second part matters. It means the person behind your registration has done the shifts, sat in the reviews, and handled the realities of care work, not just read about them.
That experience is backed by the qualifications to match: a BSc in Business Administration, an MSc in International Business, a Level 7 in Project Management, and, importantly, a Level 5 in Leadership and Management for Health and Social Care, the same qualification a CQC registered manager is expected to hold. So when we prepare your registered manager, structure your service, or build your documentation, it comes from someone who holds the credential and has lived the work.
- 16 years building and scaling businesses
- 4 years frontline care, led mental health support teams
- BSc Business Administration · MSc International Business
- Level 7 Project Management · Level 5 Leadership in Health and Social Care
Why GoZtartUp exists
GoZtartUp did not start as a business plan. It started with a colleague.
While working in care, a colleague mentioned they wanted to start their own agency but had no idea how to go about it. As it happened, that was a problem squarely in the founder’s professional wheelhouse, a business developer who had already been researching the UK healthcare sector in depth. So the offer was simple: I can put your agency together for you. And he did, single-handed, from the structure to the compliance.
It worked, and it became genuinely interesting. The deeper the research went, the clearer the gap became: there were thousands of experienced care professionals who could run a business but had no route through the regulatory side. That first colleague referred someone. Then someone else. The referrals kept coming, until one person could no longer do it alone. The answer was to bring in a team, specialists in compliance, administration, and technical setup, and to steer every build in the right direction together.
Over the years since, that team has helped people achieve something many had assumed was out of reach: owning their own care business. In early 2026, we made the decision to scale, building a larger team of experts so we could do for many what we had been doing for a few. That is where GoZtartUp is today.
How we work
We do not hand you a course, a checklist, or a folder of templates and wish you luck. We build the business for you, while you keep working.
Every client is supported by a dedicated team of thirteen specialists: five regulation professionals, four administration support officers, three technical specialists, and a coordinator who holds it all together. They work through a structured, systemised process, from confirming the right regulatory pathway, to forming the company, to writing every policy and document the regulator expects, to preparing you for your interview or inspection, to helping you launch once you are approved.
The work is deliberately split so nothing falls through the cracks: we absorb the regulatory complexity, you make the decisions only you can make, and your accountant handles the financial structure we prepare the documentation for. Responsibility is taken on, not delegated back to you.
Specialists, not generalists
We work only in CQC and Ofsted-regulated care and childcare. It is all we do.
Built correctly, the first time
Documentation built to regulator standards from day one, specific to your service, never generic.
Built while you keep working
We handle the regulatory build over sixteen weeks so you do not have to choose between your job and your business.
Who we help, and where
We work with people who already understand care and childcare, support workers, nurses, healthcare assistants, nursery staff, childminders, and experienced managers, who are ready to own the business rather than keep building someone else’s. Many are balancing long shifts, family, and the cost of getting this wrong, which is exactly why a done-for-you approach fits them.
We work across England, and only England. Adult social care registration here means the CQC; childcare and children’s services mean Ofsted. The rules, the frameworks, and the processes are specific to England, and focusing on one country rather than spreading across four means our knowledge stays current and precise where it counts. We build for both regulators, which is unusual, most consultancies do one or the other, and it means whatever side of the line your business falls, or if you are not sure which regulator you need, we can guide you.
What our clients say
Real words from people we have helped start their regulated businesses.
Before working with GoZtartUp, the CQC registration process felt overwhelming. I knew I wanted to launch a domiciliary care agency, but the volume of policies and governance requirements was daunting for a first-time provider. GoZtartUp took me through their structured programme step by step, building my documentation to CQC standards from day one, tailored to my service model and my local authority area, not adapted from a generic template. I feel genuinely confident that the work behind my registration will stand up to scrutiny.
When I decided to set up a domiciliary care agency, I understood the care side but not the regulatory side. GoZtartUp took me through the whole process, from working out which regulator I needed to building every policy, contract, and governance document CQC expects to see. What stood out was the attention to detail: every cross-reference checked, every figure in my business plan matched to my financial forecast, nothing left as a placeholder. I feel confident going into the application knowing the work behind it is solid.
Before I found GoZtartUp, I had the passion and the experience, but no real clarity on how to get from where I was to actually being registered and ready to operate. They assessed my situation thoroughly, identified exactly what I needed to address, and gave me a clear, structured pathway forward. The conditions I had to meet were explained as steps to take, not barriers in my way. For the first time, I felt confident I was doing this properly, and in the right order. If you’re serious about starting in the care sector, this is the team to work with.
My experience with GoZtartUp has been outstanding. From the start, their team gave me clear guidance and a structured roadmap for setting up my childcare business. They handled everything, from business registration and planning to compliance documentation and DBS support, making what seemed complicated feel manageable. What impressed me most was their knowledge, responsiveness, and genuine commitment to helping me succeed. I’d recommend GoZtartUp to anyone looking to start a childcare, healthcare, or other regulated business in the UK.
What we stand for
Three things sit underneath everything we do.
We do it properly. We do not look for shortcuts, and we turn away people who do, because in regulated care, a shortcut is a risk to the people who will eventually depend on the service. We are honest about what is hard. Registration is genuinely complex and genuinely takes time, and we would rather tell you that than oversell an easy answer that does not exist. And we are straight about the things we cannot control, the regulator’s timelines, the assessment, the inspection, while taking full ownership of the things we can.
That is the difference between a service that sells you a dream and one that builds you a business. We build the business.
Start a conversation
Book a free, no-obligation consultation. We will tell you honestly whether what you want to build is something we can help with, and exactly how we would do it.
No obligation. 100% confidential.